Search Engine Optimization and Internet Marketing
Rick’s passion for building brands and innovative marketing programs makes him an ideal partner for companies that want to build a strong brand that engages customers and drives revenue and profit. His experience in owning the P&L as a line manager help him appreciate that the goal of all branding and marketing is to drive the bottom line.
Born left-handed and right-brained, Rick is a natural creative with a uniquely strong analytical foundation. Rick was a Chemistry/Biochemistry double major at the University of Maryland and worked as a Research Chemist before getting his MBA at the University of Michigan.
After graduate school Rick joined Procter & Gamble where he used both his creative and analytical skills to build strong, profitable brands for Tide, Dash, Gain, and Joy. Next, Rick took his branding and marketing talents into technology to lead worldwide consumer marketing at IBM where he launched a series of innovation and brand building programs for Aptiva Home PC’s, ThinkPad, IBM Consumer Options, IBM Home Director, IBM.com and IBM Consumer Software products.
Before founding Brand Periscope as a Branding Internet Marketing firm headquartered in Raleigh, NC, Rick was held C-Level Executive positions at Global Knowledge, Ultimus Enterprise Software, and Flashpoint Technology all with offices in Research Triangle Park and Raleigh, NC.