Corporate identities evolve through time, and new pieces of communication will be incorporated frequently, following certain guidelines of style. The guidelines are what we call "corporate identity" and should make your business unique, highlight your strong points and convey a clear and convincing message.
A "corporate identity" is a concept that groups everything that makes (or should make) your business unique. And a professionally designed corporate identity results in a much profitable marketing: a cohesive look in all your communication is vital for building trust in your prospective's minds and so, increase conversion ratios.
A strong corporate identity reinforces brand recognition among your target audience.
According to most marketing experts, there’s one essential rule that all companies must follow in order to survive in today’s very fast-paced and highly competitive business world; “Build a strong business image.”
The corporate identity is your business’ face in the market. The corporate identity creates an impression of the company without a single descriptive term. It is what comes to mind for a customer when they hear the name of your company. The creation of such an identity is important business and not to be handled lightly. A great corporate identity can boost a business from the ground to the world market.
Managing corporate identity is serious business, especially in a crowded market, and this is what we do best at Polloni Design. We are specialists working extensively with companies before they launch, and every time they introduce new products or services. We ensure that the company is acting in a way which is consistent with its corporate identity, keeping the company's position in the market strong.
The idea of corporate identity integrates the look and feel of designs and communications, along with the corporation's behavior. Companies of all sizes invest a great deal of energy in their corporate identities, since the persona of a corporation influences the way people think about the company.
The first aspect of corporate identity has to do with branding. The logo is often the center of company branding, since it is an easily recognizable symbol which sets the corporation aside from other companies. Branding typically also includes a color scheme, and a general look and feel across a product family which makes all products recognizable.
Video 3 Categories:Pharmaceutical, Real Estate and Brokers, Restaurants, Retail, Security, Sports and Adventure, The Arts, Veterinarians
We invite you to visit the following videos of logos designed for our clients.
Video 1 Categories: Attorneys, Builders and Construction, Cars and Airplanes, Coaching, Communications and Technology, Dentists.
Video 2 Categories: Education and Training, Engineering, Financial Planning, Healthcare, Landscape, Marketing, Organizations.
We serve business in The Triangle region including Raleigh, Cary, Durham, RTP and Chapel Hill. Our clients are located in many cities of the United States and Worldwide. You can call us at 919.571.1314 orcontact pd.